Midea

Midea Air Conditioning

Midea has been a world leader in Air Conditioners since its establishment in 1985 producing over 16 million units in 2007. (Expected sales of over 17 million units in 2008)

Midea has been exporting Air Conditioners for the last 16 years and has firmly established its footprint worldwide and developed strong partnerships with multinationals. Midea's vertically integrated supply chain enables it to achieve maximum efficiency in production and product development, giving Midea a competitive edge over other brands.

With over 1000 engineers working round the clock and over 300 new products being developed and over 100 patents filed, Midea is dedicated to continuously improve product quality and excel customer satisfaction. New products account for 30% of total sales volume and 35% of gross profit.

Midea Group Background

Established in 1968, Midea Group is a comprehensive and modern business conglomeration engaged mainly in household appliances. The group is also one of the largest manufacturing and exportation bases of electric appliances in China.

Midea Group currently has 110,000 employees, with a dozen brands including Midea and Welling. Apart from its headquarters in Shunde (Guangdong Province), the Midea Group also has ten major production bases in China covering a total area of seven million square meters. Midea’s marketing network covers all of China, with branches in the United States, Germany, Japan, Hong Kong, South Korea, Canada, Russia, Vietnam, Malaysia, United Kingdom, Europe and Dubai.

Major products by Midea Group include household and commercial air-conditioners, large central air-conditioners, nearly all consumer white goods, as well as related products such as compressors, motors, magnetrons, transformers, and enamelled wires. Midea Group have the largest and most comprehensive industrial chain of air-conditioners and microwave ovens in China, in addition to the greatest and most integral industry cluster of small household and kitchen appliances